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In Business For Life salutes creative professionals using their talent to promote kindness toward babies. That may sound like an easy cause to jump on, but when you think about Hollywood's vogue notions of "making children is fun, but caring for children is a pain," producing creative spots like the following deserves the descriptor "heroic." Kudos to Young & Rubicam Group, known in the industry as "Y&R." For full credits of this video: http://creativity-online.com/work/dtac-the-power-of-love/36345. Championing selflessness is also worthy of a nod, and we applaud Ogilvy & Mather for this excellent creation.
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