CEOs against cancer

"It's a good idea, but it won't cure cancer."

Phrases like that represent the magnitude of the disease called cancer; the affliction is so massive and so complex that its cure is deeply embedded in our lexicon of skepticism. Everybody wants cancer cured but precious few have the personal, professional and economic margin to commit to something so elusive and seemingly inevitable, and that is why In Business For Life finds Warner Baxter intriguing. Leaders tend to take on challenges that they can reasonably see solved in a finite period or season of time, but cancer is something that requires being content with small yardage instead of quick scores. 

There are similar causes in this category: curing AIDS and a host of crippling diseases known mostly to third world country remains a hard slog, but there are other long term problems that get less visibility that IBFL readers might consider adopting. Adoption (and especially cross-cultural, cross-ethnic adoption) come to mind. Opposing the opening and sustenance of abortion clinics is another hard slog. 

IBFL commends Warner Baxter, CEO of Ameren Missouri, of leveraging his personal and professional margin for a hard slog of a cause. 

CEOs Against Cancer site: http://www.acsworkplacesolutions.com/ceosagainstcancer.asp.