In Business For Life, by Brad Lindemann. Available in print and Kindle via Amazon. (c) 2017
Does a business succeed simply because it has an idea that a market wants? Or, is there something more fundamental involved? Brad Lindemann believes corporate culture is key.
Today, IBFL continues a 12-part series of stories and excerpts from Brad's 2017 book, "In Business For Life: What Being In Business For Life Has Taught Me About the Business of Life." These are funny, painful, reflective and, above all, redemptive moments chronicling Brad's professional and personal peaks and valleys. For more information about Brad or In Business For Life, visit www.InBusinessForLife.org.