​In Business For Life rallies marketplace leaders to apply their Time, Testimony, Talent, and Treasure to save babies.

When we give our time, we pause our personal agenda and consider another application. We can invest our time in a listening ear, a knuckle bump, some timely counsel, a grieving shoulder, or some friendly banter.

Testimony is our knowledge, reputation, and social capital that we accumulate in life. We invest our testimony by opening a relational door, standing up for the vulnerable, or encouraging the discouraged.

Talent is the skills and gifts we possess. Rightly invested, our talents help or otherwise bring a measure of joy to others. Investing our talent in others can result in a big impact. 

Treasure is what most associate with “investing” but not all treasure is created equal. Like everything we have, treasure is limited and must be invested wisely.